Award winning designer Cristian Kit Paul este un geek, cu apucaturi de rock star.
Din perspectiva creativa, desi este designer ca educatie, ca formatie si profesie, cred ca nu gresesc cand spun despre el ca este fundamental un word-person: pe de o parte, Kit gaseste inspiratie in cuvinte, pe de alta – se foloseste de cuvinte, de cate ori are ocazia sa “vanda” o idee, sau o creatie. Sau o viziune. Kit este multidisciplinar in design, asta se intampla cu cei carora Dumnezeu le-a dat talent cu carul, el abordeaza la fel de usor designul de ambalaj de raft, designul de identitate de corporatie, designul digital, designul de comunicare, dar si designul de sisteme. Cu o ascunsa aplecare pentru cel din urma.
He always seemed to know the future, and was happy to share it with everybody. But, unlike the prophets of old, he didn’t speak in riddles, but in plain English. So plain that some people told me after his first conference in Bucharest in 2003: “What’s the big fuss about Wally? All that he said, wealready knew.” Sweet innocence! — only two hours of Wally were enough to sweep away their previous confusion and ignorance, just like an injection with branding truth serum. His congenial approach encouraged even his most unconditional admirers to take his greatness for granted: “he will always be here, we can always ask Wally about it”. Sadly, not anymore. But we still have his books, over which he confessed going through twenty times, back and forth, before publishing: “the first draft was twice as thick, and finally it got thinner”. In the process he also avoided the occult, esoteric jargon so exhausted by the lesser gifted in the industry.