Hi, I’m Aneta.

I think of myself as a mother, an entrepreneur, a branding consultant, and a product of Eastern Europe. In this order.

Aneta Bogdan, MBA, FCIM, Managing Partner Brandient, best-selling author and speaker.

My life and my professional career are tributary to a strong intuition, a relentless drive to move things forward, and to having been raised in a challenging communist and post-communist transformative environment.

See more about her

Brandient

Brandient is the award-winning brand strategy and design company with offices in Bucharest and Singapore. With a proven track record in difficult markets, Brandient delivers innovative branding solutions for the emergent entrepreneurs and companies.

Aneta Bogdan founded Brandient in 2002 — together with Cristian Kit Paul and Mihai Bogdan — and she has been the Managing Partner of the company ever since.

See more about Brandient

Books

International Edition
Branding on the Eastern Front

Branding on the Eastern Front is a keen practitioner’s candid account of the assimilation and development of brands and branding in post-communist Eastern EuropeSee more details


Ediția în limba română
Branding pe frontul de Est

O carte despre reputaţie, împotriva curentului, scrisă după aproape 20 de ani de practică în marketing, comunicare şi branding. Cazuistica locală unică de marketing şi branding, privirea din interior asupra mediului corporatist şi antreprenorial românesc, tonul informal, curajos şi nesăbuit de onest — toate fac din această carte o experienţă intelectuală şi emoţională rarisimă în peisajul editorial românesc. Vezi mai multe detalii

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News and Articles

From branding with a bow tie to branding for survival

The thesis of my talk is contained within these questions:
— Is it possible that this pandemic crisis that all mankind is journeying through at the moment, will generate a crisis at the level of branding in of itself?
— Are the times we are living in a litmus test for branding? Can branding do something, right now, to help business? Or can it merely do harm?

Dragi Non-Leaderi,

Deci, cine vrea sa fie eroul natiunii noastre acum? Cine poate sa fie acest erou? Care politician isi va arata leadershipul in aceste zile? … Hm. Trouble (si la noi, dar si la altii, se pare). Eroul natiunii noastre nu exista!

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