In a fame & celebrity obsessed culture, what are the chances of a violinist to put his personal brand on consumers’ top of the mind? What are his chances to get to the young generation, the digital natives, and to seduce them with an educated cultural offer? What are his chances to reach people who might be interested, but are too busy with following talk-shows and Facebook, and cannot find time for Alexandru Tomescu’s attempt to democratize the classical music?
Continue reading “Can you build a personal brand if you are not a rock star?”